About Us


HEY CHICK is a carefully curated online boutique that offers affordable clothing for the stylish millennial woman. It is an honest alternative that tells the HEY CHICK shopper everything she needs to know before she decides to buy.


TO keep it simple: We have already done the heavy lifting: HEY CHICK offers a carefully curated assortment with less than 100 styles on the website at a given time.

HEY CHICK features real women as models, presenting what the clothing actually looks like on different heights, weights and body types.

We started HEY CHICK as a way of cutting through the clutter,. We take pride in our accurate, honest descriptions of the styles – and realistic body types modeling them.

Let HEY CHICK erase some of the hassle of buying online with our recommended picks by body type: Whether you have skinny legs you want to show off, a little tummy you want to hide, or a booty that needs some extra stretch in your jeans — we’ve got you covered. HEY CHICK even styles the looks to show the various ways to wear the same product.


HEY CHICK clothing defies the stereotype of a fast fashion company. Our products fit well and feel luxurious, but still have an affordable price tag. We push boundaries to bring all the latest looks for less. We want our customers to look and feel their best without breaking the bank. The quality of our clothing is what differentiates HEY CHICK from others that offer a similar pricing strategy.


My grandfather a.k.a. “Pop” was my hero, and the king of nicknames. CHICK was a loving pet name Pop would call my Grammie. He’d often say, “Hey Chick, can I have some of that?,” or “Hey Chick, what do you think of this?” Or when he was out shopping, “Anything you want, Chick.”

The dictionary defines chick as a woman or Girl. Urban dictionary defines chick as “the nicest way to refer to any female.”


Michelle Gilbert is a fashion executive with more than 10 years of experience in the industry. Prior to starting HEY CHICK, Michelle lived in New York City, making a name for herself working in wholesale for luxury brands like Salvatore Ferragamo, Emilio Pucci, MaxMara and most recently Bottega Veneta. She has a striking range of experience in fashion, specializing in wholesale and working closely with nearly every area the industry has to offer, including merchandising, retail, visual, and public relations.  Her wholesale clients throughout the America’s included Neiman Marcus, Bergdorf Goodman, Barneys, Saks 5th Avenue, Bloomingdales, Nordstrom, Holt Renfrew along with countless specialty stores.